I=It Has to Flow (Feb 10)

‘Flow’ is when “every action, movement, and thought follows inevitably from the previous one.” This description by psychology researcher Mihaly Csikszentmihalyi gets at a mental state where everything can be followed with ease.   This whole series on writing is, in one way or another, about flow. In the GARNER lesson, we looked how sentences flowContinue reading “I=It Has to Flow (Feb 10)”

H=How to Write a Press Release (Feb 9)

There are two ways to write a press release: flattering or factual. Which way you go depends on whom you consider to be your client. This illustrates the principle that no matter what sort of writing you are doing, consider it from the audience’s point of view. Typically a press release is written internally orContinue reading “H=How to Write a Press Release (Feb 9)”